This great 14th chapter is so frequently misunderstood, and interpreted in a most bizarre way often today. The 12th chapter is about the body, and about how the ministry of the word of God is for the benefit of the entire body, and that theme really continues through chapter 13 right into chapter 14.
Should we become exhibitionists with the gifts we have been given, and wish to draw attention to ourselves, and get some satisfaction in being so privileged as to have particular gifts, then that would be horrible in the sight of God and a disaster for the blessedness of the church. Love his everything.