We see how good was the plain of Jordan. Lot chose that for himself and moved away with his flocks and herds from Abram.
This is going on today, even in the churches of Christ. Churches of Christ think they can borrow the music genre of the world, the ways of the world, behave as the world behaves, bring it into worship, use worldly gimmicks as their methods of outreach. They think they can associate with the world and become part worldlings without it taking them over, but they cannot, and Lot is an example of this. He did not have sufficient fear of Sodom and the cities of the plain. Wealth had already gripped his soul, and now the culture of the cities of the plain was going to do also. You have this lesson even back here in the book of Genesis.