Of course self-conceit is an aspect of foolishness, but Solomon separates the two so that he can focus on the peculiar evil of this form of foolishness. He invites us to reflect on the nature and the predictable behaviour of such a person – he is bound to act in character! What is particularly dangerous about self-conceit is that it so effectively blocks any self-examination, which must be the start of any process of correction.
How can the self-conceited man be cured? God must intervene and often in a most forceful way to bring him low, to burst the bubble of pride and cause what is a most painful reappraisal of his person and character. He must be ready to lose much that he thought was valuable but which turns out to be worthless. The rich must become poor, the mighty must become weak, the respected must be ashamed, and the wise must become foolish which is what they really are. Those who preach the gospel to the self-conceited cannot always deal gently with them. The proud man needs to hear an authoritative message from God telling him what he really is and at first the news will be most unwelcome. Let us double check for pride in ourselves just because it is so hard to detect and is so easy to be deceived about. If we get any clue that it is lurking in us, we must follow that indication up, for it may be that a great deal of self-conceit is skilfully hiding itself within us.